Company News, New Products

Dark & Lovely Launches Blowout Hair Care for Heat Protection in Styling

Leading L’Oréal brand adds mist, primer, cream, serum and other products now available at Walmart.

Consumers can now experience a “life-proof” blowout with the new Dark & Lovely Blowout collection. The all-new, Dark & Lovely Blowout hair care and styling range features exclusive Poof-Proof  technology that strengthens hair with less breakage when styling, provides heat defense up to 450 degrees, controls frizz in up to 97% humidity and helps to shield against one year of surface damage, said the company.   ”With Dark & Lovely Blowout I know that my client’s blow out is going ...

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